We sold out first product online in 2013 and have been involved with the digital marketing scene ever since. As a merchant and seller for most of our careers, all we cared about was focusing on our businesses, selling more products, and doing more revenue. It's a singular focus that allows things to get built fast and efficiently. Everything to do with payments and the whole world that operates underneath of the business was simply a means to an end. If we could do the revenue, get the payouts, and have things appear to be running smoothly, we had done our job. After opening countless merchant accounts along the way across various entities and businesses of our own, we quickly learned the value of having trusted partners in a space that is often hard to navigate. We looked around for a solution, and after not finding one, decided to build one.